Calling all blondies; this purple shampoo from L'Oreal Professionnel Serie Expert is the secret to keeping hair looking and feeling salon-fresh between appointments.
The Chroma Crème Purple Shampoo is new to the Serie Expert collection. Designed to neutralise unwanted yellow reflects, it's a must-have for blonde, platinum blonde and highlighted hair types.
The cream shampoo utilises professional tailored dyes to colour correct hair and banish brassiness. Purple tones are best for neutralising yellowish reflects and allow blonde locks to appear fresh and vibrant for longer. Hair is also left feeling super soft and looking extra shiny as fibres are nourished without being stripped dry or weighed down.
After washing your hair with this shampoo, you can indulge in a hair colour that's refreshed, radiant, soft and healthy.