Obsessed with bouncy blow-dries? Want to know how you can achieve salon results from the comfort of your own home? Allow us to introduce you to the Styling L'Incroyable Blow Dry from Kerastase.

This innovative heat lotion has been expertly designed for any woman, or man, who blow-dries their hair. Boasting a re-workable formula, it allows you to create a perfect blow-dry, as well as flexible, touchable styles.

Enriched with SRS technology, the lotion utilises heat-sensitive micro-beeswaxes that melt when heated to give shape without stiffness. Once hair fibres have cooled down, the lotion can be reactivated with heat tools that start at 150°C and locks can be moulded once more. That means you get endless, versatile styles out of just one application!

If that wasn't impressive enough, L'Incroyable offers a host of other hair-perfecting benefits, including frizz protection for up to 96 hours, thermo-protection up to 230°C and long-lasting hold. It even slows greasing so that you can rock re-touchable, natural-feeling styles for days.