The Frame is designed to enhance your home whether you're watching TV or not. Watching drama or a dramatic artwork – The Frame looks just as striking on or off.

Instead of fading to black when the TV is off, turn The Frame into your very own gallery. Choose from over 1,200 beautiful art pieces on the Art Store* – from contemporary to classic styles. And with curated recommendations it's easy to find what you like. Or showcase precious moments by uploading your photos and creating a slideshow.

Because it looks like a real frame, The Frame enhances the surroundings, wherever it is. A striking sight—on or off.

The choice is yours when it comes to The Frame. Pick the ideal customisable bezel* colour to work with your taste, home or simply the artwork on display. As they're magnetic, it's really easy to swap them whenever you fancy a change.

*Bezels sold separately

Adjust The Frame's stand legs to mimic a standing picture frame — perfect for viewing masterpieces in smaller spaces.

Whatever you're watching, it's all spectacular in stunning QLED quality with over a billion cinematic colours. Only Samsung QLED TVs are certified to provide 100% Colour Volume*. Watch movies, art and your memories come to life with QLED in Full HD resolution.

Bring beloved classics and contemporary masterpieces straight to your home with your free trial. Becoming a full member gives you unlimited access to art collections and photography, spanning the classics to the contemporary.

The Frame learns what you like and automatically recommends artworks you'd love to see on your wall. It'll also keep you up to date with new and popular artworks.

Create your own personalised gallery using favourite art pieces in your living room. Select and mark the pieces you like as favourites and see them all in one place.

You can easily upload and exhibit your own photography—or a new family portrait. Simply send your photos to The Frame via your phone or a USB flash drive.

Transform your photos into masterpieces. Choose from six aesthetic filters that give your photos unique new flair.

Now there are more ways to customize The Frame. With Art Mode, you get 7 different types of layout styles and a palette of 10 different colours to choose from. Set up the gallery to suit your mood, making your artwork and photographs look great.

By detecting the ambient light, the Brightness Sensor automatically balances the screen's brightness and colour tone to perfectly match a traditional art piece.

With the best-selling Samsung Smart TV at your fingertips, it's never been easier to enjoy TV. Set it up in no time with your smartphone. Then you're only a few clicks away from all your must-see entertainment. Disney+, NOW TV, BT Sport – dive into a huge collection of content and catch-up TV apps.

Go from watching your favourite show on your mobile device to watching on The Frame. It uses SmartThings to mirror content.

Mirroring movies or music from your smartphone to The Frame is as simple as a tap. When you tap The Frame with your smartphone, The Frame senses the tap and mirrors automatically. So it's quick and easy to switch to The Frame and continue enjoying your favourite content.

The Frame makes your digital life a breeze. Forget fumbling for the right control, with One universal Remote Control linking to your every device. The SmartThings App let you effortlessly access and control your connected devices.

Get office work done on your TV at home. Remote Access lets you mirror your computer's display on the TV screen wirelessly. You can even tap into your office PC to access files or work on documents using Microsoft Office 365—all from the comfort of your sofa.