The Frame is a TV with an elegant and modern frame that seamlessly blends into your decor. It not only enhances your space as a TV, it becomes a part of your personal gallery as a work of art.

The Frame offers a choice of customisable bezels in a variety of colours. Pick the ideal frame for your space, taste, or artwork — magnets make it simple to attach and detach for a different style.

Samsung's Quantum Dot technology delivers a full 100% colour volume, while Dual LED technology increases contrast based on backlight temperature for optimal colour tone. Put them together and you see incredibly realistic colour that preserves rich detail and texture — even at wide angles.

Installing The Frame is simple and quick, and you can just tilt it sideways, back, or forward for the ideal view. Gorgeous from all sides, it fits perfectly in your space.

Keep the space around The Frame beautifully clean. One Invisible Connection hides cables so you can connect all your devices via the One Connect Box without any messy or tangled wires.

Think beyond the walls. Put The Frame anywhere you like with various TV stand options that match you and the style of your interior.

Start your free trial on The Frame and discover the amazing content available on the Art Store. When you become a full member, you get unlimited access to art collections and photography, spanning the classics to the contemporary.

You can easily upload and exhibit your own photography—or a new family portrait. Simply send your photos to The Frame via your phone or a USB flash drive.

Create your own personalized gallery using favourite art pieces in your living room. Select and mark the pieces you like as favourites and see them all in one place.

The Frame learns what you like and automatically recommends artworks you'd love to see on your wall. It'll also keep you up to date with new and popular artworks.

Transform your photos into masterpieces. You can choose from six filters that give your photos unique new flair so they look even better on your wall.

The Frame intelligently analyses both your room's lighting and video content, automatically adjusting for optimal brightness and contrast so you get natural-looking picture even as lighting changes. Just sit back, relax, and let The Frame do its work.

Ambient Mode lets you change what you see on-screen. Set it up so the time, weather, and news headlines are waiting for you every time you look over, or have The Frame match the surrounding wall's color and pattern to virtually blend in. It's all up to you.

When you're nearby, the Motion Sensor detects your presence and turns the TV display into artwork, so you can enjoy your favourite art while you're there. When you leave, it turns off to save energy.

Your art always looks how it was meant to look, thanks to Brightness Sensor. It detects surrounding light and automatically optimizes the screen's brightness and colour tone for a natural look.

Now there are more ways to customize The Frame. With Art Mode, you get 7 different types of layout styles and a palette of 10 different colours to choose from. Set up the gallery to suit your mood, making your artwork and photographs look great.

Go from watching your favourite show on your mobile device to watching on The Frame. It uses SmartThings to mirror content, and you can even pair it with your Apple devices via AirPlay 2.

No need to worry about missing any conversations in the scene. Active Voice Amplifier identifies any surrounding noise in real-time to isolate, boost, and clarify voices or dialogue playing on TV. So you won't need to turn up the volume, because you won't miss a word.