The intelligence behind the glorious 4K picture and adaptive sound

Discover just how adaptive an AI TV can be. From old favourites to new releases, this processor automatically adjusts the brightness and upscales the resolution of everything you're watching to flawless 4K – even if it wasn't filmed that way. Plus, AI sound perfectly adapts to what's on screen and to your surroundings. Just turn your TV on, sit back and let QLED do the rest.

Upgrade your next-gen gaming set-up with immersive, game-changing 4K detail on the big screen. Experience super-smooth, lightning quick 4K TV gameplay, thanks to ultra-high 120Hz refresh rates and an ultra-low input lag that'll bring the best out of your next-gen console.

Get ready to perform at your peak. Engineered for the most immersive and responsive experience, QLED makes super smooth, ultra crisp HDR gaming on a big screen a reality. And say goodbye to screen tearing and stuttering with AMD FreeSync Premium Pro.

Adaptive brightness for brilliant viewing, even when the day turns to night. Your TV adjusts to your environment and automatically adapts brightness and contrast settings to give you a pristine 4K picture. Let your TV do the work for you, so you can relax and enjoy the content you love.

Never miss a moment with AI sound that cleverly adapts to whatever you're watching, wherever you're watching it. No matter where it's placed in your home, your TV self-calibrates the audio so you'll get sound that's tailored to your space. That same smart AI also automatically adjusts volume levels to the noise around you, so you'll never miss what your favourite characters are saying – even over the hum of the vacuum.

Experience incredible picture detail with vibrant colour in everything you watch – just as the directors intended. HDR10+ fine-tunes every scene and brings out every delicate detail, even in those dark shadows and bright highlights. You'll finally see exactly what's lurking in the shadows of that terrifying scene – and witness the true beauty within that sun-soaked beach.

No matter what's on, Dual LED TV backlighting technology balances warm and cool tones on your TV. So whether you're watching