LG 4K SELF-LIT OLED for infinite contrast & 100% colour fidelity
α7 Gen4 AI processor 4K / 60 Hz – stunning picture & sound
Vivid cinema, sport, gaming with Dolby Vision IQ & Dolby Atmos
Uncompromised picture quality at any viewing angle
Low blue light & flicker free for less eye fatigue and safer viewing

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LG OLED TV is a joy to behold. Self-lit pixels allow truly spectacular picture quality and a whole host of design possibilities, while the latest cutting-edge technologies help deliver unprecedented levels of wonder. This is everything you love about TV — elevated in every way.

The answer is self-lit pixels. A self-luminous display technology that makes all the difference to your viewing experience. Unlike LED TVs that are restricted by backlight technology, LG OLED TVs are capable of extreme realism and unique designs.

When it comes to picture quality, OLED beats LED hads down. That's because OLED has millions of self-lit pixels capable of producing perfect black and accurate colour. The result is a viewing experience like no other.

The same content can look different depending on which display technology a TV has. LG OLED TVs have self-lit pixels that turn on and off to achieve perfect black and infinite contrast. LED and Mini LED TVs use backlights that are not self-emissive. This means they can't create perfect black and can also suffer from the halo effect. Self-lit pixels don't have this problem — there's no light bleed and no halo, so you get perfect black and better image quality.

Self-lit pixel technology allows LG OLED TVs to be ultra-slim with perfect picture quality. By contrast, LED and Mini LED TVs use backlights combined with numerous other display layers, which affect both screen thickness and picture quality. Backlights also create the halo effect and prevent TVs from displaying perfect black. It doesn't matter how many backlights are used or how small they are, LED still can't compete with OLED. Self-lit pixels can show the